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              | Date: 2000-02-11 
 
 EPIC geht gegen Doubleclick vor-.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.- -.-. --.-
 
 q/depesche  00.02.11/1
 
 EPIC geht gegen DOUBLECLICK vor
 
 EPIC, eine US Organisation zum Schutz der Privatsphäre, hat
 gestern gegen den größten US-Online Werber Doubleclick bei der
 Federal Trade Commission [FTC] Beschwerde eingebracht.
 Doubeclick verfügt nach der Fusion mit Abacus über die größte
 Verbraucherdatenbank der USA.
 
 Der Firma wird vorgeworfen, Userdaten und Bewegungsprofile
 systematisch für seine Marketingdatenbank zu sammeln. David
 Sobel, EPIC: "Internet-Surfer merken davon meistens nichts, diese
 Vorgangsweise verstößt damit gegen Fairness und Datenschutz."
 
 Doubleclick Deutschland hatte unlängst betont, die umstrittenen
 Methoden der US-Mutter in Europa vorerst nicht einzusetzen.
 
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 The Electronic Privacy Information Center today filed a complaint
 with the Federal Trade Commission concerning the information
 collection practices of DoubleClick Inc., a leading Internet
 advertising firm, and its business partners.  The complaint alleges
 that DoubleClick is unlawfully tracking the online activities of
 Internet users and combining surfing records with detailed personal
 profiles contained in a national marketing database.  EPIC is
 asking the FTC to investigate the practices of the company, to
 destroy all records wrongfully obtained, to invoke civil penalties,
 and to enjoin the firm from violating the Federal Trade Commission
 Act.
 
 The EPIC complaint follows the merger of Doubleclick and Abacus
 Direct, the country's largest catalog database firm. Doubleclick has
 announced its intention to combine anonymous Internet profiles in
 the Doubleclick database with the personal information contained
 in the Abacus database.
 
 EPIC's complaint alleges that the DoubleClick merger of the two
 databases violates the companies' assurances that the information
 it collects on Internet users would remain anonymous, and that the
 data collection was therefore unfair and deceptive.  EPIC also
 charges that the company has failed to follow its revised privacy
 policy and that this is also unfair.
 
 Marc Rotenberg, Executive Director of EPIC, said "This complaint
 against Doubleclick is a critical test of the current state of privacy
 protection in the United States. We are looking to the Federal
 Trade Commission to see whether companies that break their
 promises and collect personal information in an unfair and
 deceptive manner will be held accountable."
 
 David Sobel, EPIC's General Counsel, said that "today's complaint
 raises fundamental issues involving electronic commerce." He
 noted that "much of the information collection that occurs on the
 Internet is invisible to the consumer, which raises serious
 questions of fairness and informed consent."
 
 The Electronic Privacy Information Center is a public interest
 research organization in Washington, DC. EPIC's activities include
 the review of governmental and private sector policies and practices
 to determine their possible impacts on individual privacy interests.
 
 The text of EPIC's complaint against DoubleClick is available online
 at:
 
 http://www.epic.org/privacy/internet/ftc/DCLK_complaint.pdf
 
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 edited by Harkank
 published on: 2000-02-11
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